Lesson 03 of 4 / Offer

What must the price cover before I decide what to charge?

Build a price floor from your approved costs, your chosen internal time value, tools, expected rework, payment timing, and risk. Then make the pricing decision yourself; the worksheet does not supply a universal margin.

Build price card 14 min PickBits working session

Your move

Price the result and the risk

Make delivery costs, assumptions, payment timing, and the owner pricing decision visible.

Use this rule

Build a price floor from your approved costs, your chosen internal time value, tools, expected rework, payment timing, and risk. Then make the pricing decision yourself; the worksheet does not supply a universal margin.

Do this now

Three moves, in order.

  1. List direct costs and the work required to deliver the bounded outcome.
  2. Add the owner assumptions you choose for rework, risk, and payment delay.
  3. Compare the floor with buyer value and alternatives without pretending either determines a single correct price.

Build the artifact

Price card

Copy these fields into a note, document, or sheet you already use.

Direct cost People, tools, materials, vendors, and fees
Internal time value Your chosen rate or opportunity-cost assumption
Owner allowances Rework, risk, and payment-timing assumptions
Floor The arithmetic total
Chosen price Owner decision and reasoning

Give AI the bounded job

Prompt from your artifact—not from vibes.

Calculate this offer floor from my supplied numbers and show the arithmetic. Label assumptions. Do not choose a margin, price, tax treatment, financing cost, or market value for me.

Before you use it

The work leaves your hands only when:

  • Every number is an input, formula result, or labeled assumption.
  • The chosen price is an owner decision.
  • Tax, accounting, and legal treatment go to qualified advisers.