Lesson 01 of 4 / Offer

What problem are buyers actually paying to change?

Name the buyer, the observable condition they want changed, and the cost or consequence in their own evidence. Do not manufacture a dollar value to make the offer sound important.

Build problem statement 10 min PickBits working session

Your move

Name the expensive problem

Define the buyer condition your work is meant to change before describing the service.

Use this rule

Name the buyer, the observable condition they want changed, and the cost or consequence in their own evidence. Do not manufacture a dollar value to make the offer sound important.

Do this now

Three moves, in order.

  1. Collect exact language from buyer conversations, requests, losses, delays, or repeated work.
  2. Separate the symptom they notice from the condition your work can change.
  3. State the consequence using their measure—or leave it qualitative until verified.

Build the artifact

Problem statement

Copy these fields into a note, document, or sheet you already use.

Buyer Who owns or feels the problem
Current condition What is happening now
Consequence Measured or observed impact
Evidence Where this came from

Give AI the bounded job

Prompt from your artifact—not from vibes.

Turn these buyer notes into a problem statement. Preserve their measures and wording. Do not add ROI, urgency, cost, frequency, or emotion that is not in the evidence.

Before you use it

The work leaves your hands only when:

  • The statement names a buyer and current condition.
  • Any number points to a real record.
  • The problem can exist even if your service does not.