Your move
Collect ten buyer questions
Use observed buyer questions as the source instead of inventing a content theme.
Start with questions buyers already asked you. For this session, collect ten from calls, email, search, reviews, support, or sales notes and preserve their wording.
Do this now
Three moves, in order.
- Copy questions from places where buyers actually spoke or searched.
- Keep the original wording beside your cleaned-up version.
- Choose the question that is specific, answerable, and closest to a buying decision you understand.
Build the artifact
Buyer question bank
Copy these fields into a note, document, or sheet you already use.
Question
Exact buyer wording
Source
Where and when it appeared
Buyer stage
Learning, comparing, deciding, using, or troubleshooting
Can answer?
Yes, no, or needs evidence
Give AI the bounded job
Prompt from your artifact—not from vibes.
Group these real buyer questions by intent. Keep the original words visible. Do not generate extra questions. Recommend one to answer first and explain the choice from the evidence in my list.
Before you use it
The work leaves your hands only when:
- Every question has a traceable source.
- You can answer the chosen question from experience or evidence.
- The question matters to the buyer, not only to your brand.