Lesson 02 of 4 / Marketing

What keeps this from becoming generic AI content?

Build a small folder of material you are allowed to use: screenshots, examples, measurements, customer language, product details, or a demonstration. Five items is the PickBits starter default.

Build evidence folder 8 min PickBits working session

Your move

Build a small evidence folder

Keep examples, screenshots, and results beside the claims they are allowed to support.

Use this rule

Build a small folder of material you are allowed to use: screenshots, examples, measurements, customer language, product details, or a demonstration. Five items is the PickBits starter default.

Do this now

Three moves, in order.

  1. Add only material you created, can verify, or have permission to use.
  2. Write one line explaining what each item proves—and what it does not prove.
  3. Remove private details before the material enters a prompt or public draft.

Build the artifact

Evidence folder

Copy these fields into a note, document, or sheet you already use.

Evidence File, screenshot, quote, result, or demonstration
Source Where it came from
Permission Public, owned, approved, anonymized, or do not publish
Supports The exact claim this can support

Give AI the bounded job

Prompt from your artifact—not from vibes.

Audit this evidence list. Match each proposed claim to an item that supports it. Mark unsupported claims REMOVE OR VERIFY. Never infer permission from the file being available.

Before you use it

The work leaves your hands only when:

  • Each public claim points to evidence.
  • Private or identifying details are removed or approved.
  • A result is not presented as typical unless you have evidence that it is.